Privacy
What CoachKite collects about your family, why we need it, how long we keep it and what you can do about it. Children use CoachKite, so we follow the ICO's Children's Code (the Age Appropriate Design Code).
Last updated 9 November 2026.
For children
Your parent or carer set up CoachKite for you. We keep your first name, your school year and your answers. We use them to choose your next questions and to show your parent or carer how you're getting on. There are no adverts, and nobody can send you messages. If anything worries you, talk to your parent or carer.
Who we are
CoachKite is run by Jabrik & Floon Ltd, a company registered in England and Wales (company number 09067594). Our registered office is listed on Companies House. We decide how your information is used, which makes us the "controller" under UK data protection law. Email privacy@coachkite.com about anything on this page.
What we collect, why and for how long
| What | Why we need it | How long we keep it |
|---|---|---|
| The parent's email address | To sign you in with an emailed code and to send emails about your account | Until you delete your account |
| Your family name (optional) and the parent PIN | To label your account and keep the grown-ups area private. The PIN is stored scrambled, so nobody can read it | Until you delete your account |
| Each child's first name, school year and book colour | To set their practice for their year and show their exercise book | Until you remove the child or delete your account |
| A child's picture code (optional) | So brothers and sisters on one device can only open their own book. Stored scrambled | Until you remove it, the child or your account |
| A child's school and the schools you're aiming for (optional) | To follow the order their school teaches and show the right exam dates | Until you change them, remove the child or delete your account |
| Answers to questions and practice history | To choose the next questions and show you what they have mastered and what needs more practice | Until you remove the child or delete your account |
| Bond paper scores and the questions marked wrong (optional) | To sort mistakes by question type for you | Until you remove the child or delete your account |
| How the app is used: screens opened, when, the kind of device (tablet, phone or computer) and the country | To understand what helps families and what to improve. We look at this across all families, never to make decisions about one child | Until you delete your account |
| Sign-in records: when each device signed in and a short description of the browser | To keep your account secure and let you stay signed in | Up to 400 days, or until that device signs out |
| Sign-in codes | To check the code you type in. Stored scrambled | Deleted when used, otherwise expires after 15 minutes |
| Messages you send us | To reply and improve the product | Until you delete your account |
| A place request: your email, your child's school year and school | To offer you a place and email you when it is ready | Until you join or ask us to remove it |
| Your plan: which plan you chose, its status, renewal date and which children have the 11+ add-on. Stripe holds your card details; we never see or store them | To give you what you paid for and show your plan in the grown-ups area | While you have an account. Stripe keeps payment records for as long as the law requires, usually six years |
Our lawful basis for running your account, your children's practice and the emails about them is that it's needed to provide the service you asked for (contract). For understanding how the app is used, replying to messages and keeping accounts secure, it's our legitimate interest in running a safe service that works well. That never outweighs your children's interests.
Emails we send
Emails about your account always come: sign-in codes, your place, reminders about your trial or plan and replies to messages you send us. Now and then we also send news about new features and offers. Every news email has a link to stop them. You can also switch news off in the Grown-ups area at any time. We only send news to families with an account, about CoachKite itself, never about other companies.
Trying a free class before you join
Anyone can try a free class at coachkite.com/try without an account. While your child answers, the questions and answers stay in the browser. We count how many visits reach each step, using a random number for the visit, with no name or email.
- If you give a first name, we check whether Kite has it in the name library. If Kite doesn't know it yet, we add the name on its own to the library so it can be recorded for every child with that name. Nothing links it to you or your child. We don't keep it with your child's details unless you save the results.
- If you save the results, we keep your email address, your child's first name and school year, their answers from the class and, if you add it, their school. We email the results to you.
- When you join with that email address, the answers become your child's starting point and we delete the separate copy. If you don't join, we delete the answers after 90 days.
- Today's challenge on the home page works the same way: the answers stay in the browser and we count the steps with a random number. Today's score is kept on that device only.
Joining through a school or club
Some schools' PTAs and clubs have their own link to CoachKite. If you join through one, we note which partner sent you, so we can give them what the link promised from your payments. They only ever hear how many families joined and how many pay, never who.
Children and accounts
Accounts are for parents and carers aged 18 or over. Children don't have accounts, email addresses or passwords. They can't contact anyone through CoachKite. You give us your children's details and decide what they use.
Kite saying your child's name
Kite, the voice in the app, can greet your child by their first name. Kite never makes a recording about your child. Instead we keep a shared library of first names, each recorded once in Kite's voice and played to every child with that name.
- It's on unless you switch it off. You can switch it off for any child in their settings at any time. Kite then stops saying their name straight away.
- If Kite says a name wrongly, you can spell it the way it sounds. That spelling is kept with your child's settings.
- If your child's name isn't in the library yet, we add the first name on its own and record it. The recording service receives only the words for Kite to say, such as "Well done, Ada". It never receives anything that links the name to your child, your family or a school.
- Recordings stay in the library after you switch the setting off or delete your account, because they belong to the name, not to your child. Nothing in the library says who uses a name.
- To stop the name box being misused, we don't record names containing rude or unkind words. Each family can add up to five new names in 30 days.
Kite's help with a question
When your child is stuck, or gets a question wrong, they can ask Kite for help by pressing a button. They can't type to Kite.
- Kite gives hints rather than the answer. After a few tries, Kite suggests moving on.
- Kite's replies are written by Claude, an AI model made by Anthropic. Anthropic receives the question, its choices, the right answer, the choice your child made and their school year. Never their name or anything that identifies them.
- We don't keep the conversation. We keep a count of how often each child asked for help, to set a fair daily limit.
- You can switch Kite's help off for any child in their settings in the grown-ups area.
Who processes information for us
We use a small number of trusted companies. Each one only uses information to do this work for us, under a contract with us. None of them may use your children's practice for their own purposes.
| Company | What they do for us | What they receive | Based in |
|---|---|---|---|
| Cloudflare, Inc. | Hosts the site, the app, the database and Kite's recordings. Protects the site from attacks | Everything on this page, stored for us | United States, with a worldwide network |
| Resend (Plus Five Five, Inc.) | Sends our emails: sign-in codes, results you ask for, news about your place, reminders about your trial or plan and news emails if you get them | Your email address and the email itself | United States |
| Stripe (Stripe Payments UK, Ltd.) | Takes payments and runs the page where you manage your plan | Your email address, your card details (entered on Stripe's own page) and a reference number for your family. Never your children's details | United Kingdom, with processing in the United States |
| ElevenLabs | Makes Kite's voice recordings | Only the words for Kite to say, such as a first name on its own. Nothing that links them to a child, family or school | United States and Poland |
| Anthropic | Its AI model, Claude, summarises public information about schools, such as Ofsted reports and school websites. It also writes Kite's hints and explanations when a child asks for help with a question | For schools: public pages only. For Kite's help: the question, its choices, the right answer, the choice your child made and their school year. Never a name, your family, a school or anything that identifies your child. Anthropic doesn't use it to train its models | United States and Ireland |
| Google Fonts | Supplies the typeface | Your device's internet address, when your browser asks for the typeface. Google Fonts sets no cookies | United States |
Where information leaves the UK, it's protected by safeguards recognised under UK law, such as the UK Extension to the EU-US Data Privacy Framework or standard contractual clauses with the UK Addendum. We'll update this list before we add a new company.
What we don't do
- No adverts. We never sell your information or share it for marketing.
- No profiling of children beyond choosing their practice.
- No tracking of where your child is. No contact between children.
- No decisions about your child made solely by a computer that affect them beyond which questions come next.
Keeping it safe
- Everything travels over an encrypted connection. Browsers are told never to connect without one.
- PINs, picture codes, sign-in codes and session keys are stored scrambled, so they can't be read even by us.
- Sign-in uses one-time codes sent by email, so there are no passwords to steal. Codes expire after 15 minutes and lock after five wrong tries.
- The site tells browsers to load nothing from other websites except the typeface. Other sites can't show it inside their own pages.
- Only the CoachKite team can open the admin. Every change made there is logged.
- Children's details are only ever seen by your family and the CoachKite team.
Found a security problem? Please tell us at privacy@coachkite.com.
Your rights
You can ask to see, correct or delete what we hold about your family, ask us to stop or limit how we use it, or ask for a copy to take elsewhere. Email privacy@coachkite.com and we'll reply within one month.
- Removing a child in the grown-ups area deletes them and their practice for good.
- When we delete your account, we delete your family, children, practice, results, school choices, place request and messages. Our backup copies of your family are deleted at the same time.
- Removing a child or changing details takes effect straight away. Our nightly backup copies are kept for 90 days, then deleted, so an older copy can hold a removed child for up to 90 days. We only use them to put your family back if something goes wrong.
- If your free trial ends without a plan, or your plan ends, we keep everything for 6 months so your children can carry on if you come back. We email you 30 days and 7 days before, then delete your account and its backups.
If you're unhappy with how we've handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this page
When we change this page, we update the date at the top. If a change affects how we use your information, we'll email you before it takes effect.